Digitalization of heritage buildings and its role in revitalizing Kuwait’s cultural tourism.

Abstract:
Digital transformation is one of the most important phenomena reshaping various sectors today, including the tourism sector, and cultural tourism is one of the most prominent areas that have been positively affected by digital transformation. The digital transformation of heritage buildings is of great importance and plays a pivotal role in enhancing the visitor experience as well as an opportunity to redefine how cultural heritage can be preserved and promoted heritage sites and enhance the tourist experience. Thanks to technological developments such as virtual reality, augmented reality, and artificial intelligence, it has become possible to provide rich and innovative cultural content to tourists, which contributes to enhancing their interaction with cultural heritage. As cultural tourism is one of Kuwait’s potential tourist attractions, this digital transformation of heritage buildings will help market and revitalize Kuwait’s potential tourist attractions, this digital transformation of heritage buildings will help market and revitalize Kuwait’s cultural tourism, as well as help preserve and sustain this heritage for future generations.  There is no interest in the use of digital transformation and there is no digital technology for heritage buildings. Here lies the importance of the research in how to use digital technology in promoting heritage buildings and enriching cultural content, which contributes to attracting tourists and stimulating the local economy, as well as facilitating the process of revitalizing and marketing cultural tourism for the State of Kuwait. The research followed a descriptive, analytical and inductive approach through a questionnaire on a sample of specialists in the field of technology or tourism in the State of Kuwait. The research found that there is shortcomings in the use of technology and digital transformation in Kuwait and that the infrastructure must be developed first in addition to developing technology through planning, organizing and forming regulations and laws. By using digital transformation, the difficulties facing the marketing, preservation and sustainability of heritage buildings in Kuwait can be overcome and cultural tourism can be revitalized.